FAQs

A sell sheet is a one-page document that acts as a summary of the concept, core gameplay, theme, and other important elements of your game.  Please submit as a pdf.

Often they are presented to publishers as part of a pitch with the hope being the game will go onto publication. They can be used by a publisher as a reminder of a designer meeting, or can be provided in lieu of a meeting to generate interest in a design.

You can also use them at trade shows and conventions to convey to potential distributors and retailers the essence of the game too.

We use them to assess your game idea for suitability for our Publisher-Designer Track events.

You can find many examples of sell sheets on the internet.

This is an excellent Pinterest board full of examples:

https://www.pinterest.co.uk/johnbrieger/boardgame-sell-sheets/

Make sure to add your name and email so the publishers can contact you if they wish.

When you meet someone, why give them a business card - can't they remember your name from talking with you? Sell sheets are a way to trigger the memory of a play or meeting, and provide a reminder of things like player counts, play time and potential components that might not have been fully explored during an introductory play during a meeting or demo. 

Publishers are busy people and may be attempting to assess dozens of games rapidly. They don't have time to play each of those games fully. A sell sheet provides basic information on demand.

Likewise when we at UKGE look at your game for inclusion in our events we have to review 50 to 100 entries. A well written sell sheet is your best chance of being included in those events and making an impression on the publishers.

The software is up to you but we require that the sell sheet is a single A4 document saved in the .pdf file format.

For US submissions, PDF typically automatically scale to the standard 8.5" x 11" standard used in the US. Make sure your text and images are large enough to be scaled down if required!

PDF is the easiest way to share documents widely when different readers may have widely varied equipment including computers, tablets and phones.

A flashy design and cool font is less important that a clear well laid out sheet that contains these key features:

• Your game name
• A paragraph that sumarises the key game features
  • Theme and concept
  • Type of game
  • Number of players
  • Age range
  • Duration
• Images of key game elements  
• Reasons why this game would sell well. 
• Contact info 

When you have the sheet ready click file...save as and select the pdf format.

Entry is open to any game designer with a completed game ready for publication. Please feel free to ask for advice if you have any questions.

Your game should be well developed and well playtested. Written rules should be available with the prototype, or provided electronically shortly after a presentation. Many publishers prefer a print-and-play version of the game if the game does not require any special components (such as unique game-required components, or specifically-shaped components).

A publisher should be looking at a game that is ready to publish and not just an early idea. Sometimes, you will have the opportunity at the end of a pitch meeting to talk about working designs, but presenting am incomplete, untested design to a publisher has the potential to reflect poorly on you, your design process and your future designs!

Yes, you can submit more than one entry. 

Each entry will need its own sell sheet.

In addition to a Sell Sheet we ask you to submit a Rules Sheet for your game.

The Publishers can use the Rules Sheet to get a better idea of the Game Play.

The rules sheet can be an abbreviated summary of game components, turn order, basic concepts of game play and winning conditions.

A simple pdf laying out the rules clearly is all that is needed.

At a basic level there is no need to add images or to worry about the design of the rules. However a well presented sheet with some images and headings can improve the clarity.

The Rules sheet should be no more than 2 sides of A4. If Publishers want more detailed rules they can ask for that after the Speed Dating.

Make sure to add your name and email so the publishers can contact you if they wish.

Large deliveries (but not stand setup) will be available subject to approval on Wednesday 27th May 2026. This is for stands of 100 sqm or larger and for companies offering logistical support for larger companies.

All exhibitor can gain access to the NEC to set up stands between 8:00 and 21:00 on Thursday 28th May 2026 and also from 7.00am until 9.00am on Friday 29th May 2026.

Full access instructions will be emailed out to exhibitors some weeks prior to the event.

UKGE Print Specifications for at show marketing options where UKGE is arranging the printing.

Roll Banner/Pull Up Banner

• Artwork size is 850mm x 2150mm. Allow 2mm bleed which will be trimmed off.
• PDF format
• Resolution to be 300dpi
• Colour space CMYK
• Avoid text, logos and important information on the bottom 600mm
• Cut-off date for accepting artwork is Friday 27th March 2026.

Café Barrier Banner

• Artwork size 1790mm x 700mm plus 25mm bleed. Visible area is 1790mm x 700mm with 610mm flat area below the bar pocket .
• NB, there will be an eyelet set into each of the 2 bottom corners, centred 20mm from the bottom and 15mm from the side
• PDF format
• Resolution to be a minimum of 150dpi
• Colour space CMYK
• Cut-off date for accepting artwork is Friday 27th March 2026.

Shell System Wallpaper

• Full panel size is 2352mm x 966mm
• Visible panel size is 2340mm x 954mm
• PDF format
• Minimum resolution of 300dpi
• Colour space CMYK
• Cut-off date for accepting artwork is Friday 27th March 2026.

Drop Banner

• Artwork size is 4000mm x 2400mm
• PDF format
• Any text converted to curves
• Min resolution 300dpi
• Preferred resolution for best quality 300dpi
• Colour space should be CYMK
• Avoid text and logos on the top and bottom 200 mm as that is where the pockets are formed
• The cut-off date for accepting artwork is Friday 27th March 2026.

• Games will be made available to all judges ASAP.
• Games will be left with the judging group until everyone has played every game.
• Games will be picked up by UKGE once everyone has played.
• All judges should play all the games as far as possible to ensure an impartial vote.
• Ideally you will be able to play the whole of the game but if not then you must play it to a sufficient point to understand the core of the game, its merits and mechanics in order to make an informed decision.
• If you are unable to play a game then look at reviews and open the game/read the rules to get a good feel for it and form an opinion from these.
• Games should be ranked in order of preference e.g. 1-10 in a group of 10.
• Games are to be compared with those only within their category and not to games outside this category or to other existing games.
• Another FAQ gives suggested criteria on how to judge a game but the final decision is up to you.
• Games will be available to place in order of preference via the UK Games Expo Awards Judging Page.
• Judges will login using their UKGE standard login in order to rank the games in order of preference.
• Games can be re-ordered at any point as more games are played in that category.
• The cut off for judging is Friday 30th April 2021. After this time you will no longer have access to the awards judging facility.
• The 2021 UK Games Expo Awards will be going ahead subject to advice from Public Health England in the current circumstances.

Groups of judges may wish to consider these factors (not all of which will apply to a given category):

• Quality/Value: How good is the production quality. How attractive is the game. How nice are the components?
• Theme/Originality: How interesting and original is the subject of the game and/or the game's mechanics. How new or innovative is the idea of the game?
• Playability: How easy was it to play the game and learn it? How clear were the rules?
• Balance: How balanced is the game? How much does luck play a role? Is the impact of luck detrimental? Does player order affect the outcome in a way that is not allowed for by some mitigating factor?
• Fun Factor: How much fun was it playing the game?

In the end the method for making your judgment on games is your own. These are merely guidlines.

These are the categories for the awards. 

Best New Boardgame (American-Style ) Generally feature a prominent theme, encourage direct conflict between players and have a significant degree of luck. American-style games often have longer playtimes and have mechanics designed to suit the theme. Sometimes referred to as Ameritrash. (Games with a target ages of 12+ and specifically not for young children.)

Best New Boardgame (Euro-Style ) Generally these games will have less direct player interaction, limited elements of luck and less conflict. Sometimes called a Eurogame or German-style board game. (Game with a target ages of 12+ and specifically not for young children.)

Best New Boardgame (Strategic) These are games which involve tactical and strategic game play, involve direct player interaction, often involve elements of competition, conflict and sometimes military themes. Miniatures may be involved or tokens representing characters or units(Game with a target ages of 12+ and specifically not for young children.)

Best New Card Game (General) Generally these games will not involve a board, but cards will be the predominant feature. This category includes lighter and more family orinetated games.

Best New Card Game (Strategic) Generally these games will not involve a board, but cards will be the predominant feature. This category features a high degree of tactical or strategic play. Examples may include Collectible Card Games. (Game with a target ages of 12+ and specifically not for young children.)

Best New Dice Game Generally these games will not involve a board, but dice will be the predominant feature.

Best Gaming Novelty The category covers items and products which are not directly used in or with games but are themed or related to the world of gaming. Examples would include clothing, food and drink, books and journals, jewellery etc

Best Role-playing Game The main rules set for a game in which players assume the roles of characters in a fictional setting and where the main thrust is players take responsibility for acting out these roles within a story generally run by a games master.

Best Role-playing Game Expansion An expansion or supplement for roleplaying games which expands or adds to an existing game system.

Best Role-playing Game Adventure An adventure, scenario or campaign or campaign setting for roleplaying games.

Best Miniatures Range A miniatures range for use in wargames or roleplaying games.

Best Miniatures Rules A rules system where the core part of the game is using miniature figures to fight out battles.

Best Party Game A game which is usually light and easy to play, with simple rules and designed for larger groups or a party

Best Children's Game A game which is specifically designed for younger children (10 years or below) to play with or without adult supervision but not a game adults would play on their own.

Best Family Game A game which is ideal for children (perhaps older children) and adults to play together and all enjoy equally. Something for parents and kids to have fun together with.

Best Abstract Game An abstract game is a game that minimizes luck and does not rely on a theme. It typically focuses on strategy where skill and careful planning is the key.

Best Accessory Anything gaming related not covered in the other areas e.g. game storage solutions, dice bags etc.

Yes you can.

You can hire the services of a Forklift from

Periscope Live

Contact - Anthony Pearce

Anthony@periscopelive.com

Tel: +44 (0) 1327 304055

You can also bring your own *Moffett but you must comply with Health and Safety regulations as laid out below. *Moffett’s are not permitted within the exhibition halls. https://media.ukgamesexpo.co.uk/prod/documents/UK_Games_Expo_-_Moffett_Health__Safety.pdf

In lines with rules on GDPR we do not share contact details of exhibitors (except those who have submitted applications for the Show Preview to facilitate communications regarding their games for that event).

We do not ourselves have time to email exhibitors asking for their permission to share their details with you.

What we recommend you do is find your stand on the map.

You can check your stand number by logging into your exhibitor portal or by looking it up on the exhibitors page. *

Any contact data the exhibitor is sharing publicly may then be used to make contact.

*Please note exhibitors will not be visible on either page until they have paid their deposit.

We use your logo on the exhibitor listing page and later on the interactive map of the show. It is also used on Exhibitor Events which you can add to the system so visitors know what is happening on your stand at the show

To add the logo follow these instructions:

Log into the Exhibitor Portal (click here to get access )

Click on the STAND tab and then your stand number and then open stand description add an image to the stand description. That image will show up in your event listing as well as the exhibitor listings.

After you upload please leave it an hour before checking it is visible as it has to pass through our caching process.

Exhibitor Description
In the exhibitor portal under Stands you will find a stand description section. Here you can add and edit the stand name (exhibitor name), descriptions and logo which will appear in the interactive map on our site (published around April each year.) as well as the URL of your website.

Do not include discount or special offers in the descriptions. It should describe the company or game and not contain phrases like "Get 2 for 1 this weekend".

HOW TO EDIT OR ADD YOUR DESCRIPTION:

1. Login to your your exhibitor portal and go to the stands tab.

2. Click the EDIT STAND button.

3. Review and edit the Exhibitor Name.

3. Type out or edit the description. There is a 90 Character Limit (including spaces).

4. Click the Save Edits button to save the entry.

5. You can also add a longer description that can include images, lists and links and we plan for that to appear as a pop up on the online map.

Please note that any description added after 5th May will not show in the programme. 

Here are the UK Games Expo - NEC Site Rules

General Site Rules

All personnel working within or near the hall must be informed of these site rules. UK

Games Expo will advise all Contractors and Exhibitors. Contractors and Exhibitors must

ensure that this information is passed on to all their staff.

Access to the hall during the Build/Breakdown and Restock periods is for authorised

personnel only.

Nobody below the age of 16 is allowed in the loading/unloading areas or in the exhibition

halls during the Build/Breakdown and Restock periods.

Emergency gangways must be kept clear to allow cleaning tractors, forklift movement

and emergency access/egress at all times.

Emergency gangways will be clearly identified and communicated to all personnel

working within the hall site.

Work tidy - Maintain good housekeeping at all times and dispose of all waste in an

appropriate manner.

Smoking (including e-cigarettes) is only permitted in designated smoking areas.

The NEC Event Management and Health & Safety teams have access to the site at all

times.

Vehicle Access

Vehicle access to the hall is via the NEC's nominated staging area. UK Games Expo will

issue you with a vehicle pass for access to the exhibition halls. Ensure that this is visible

on your dashboard while on site.

Be aware of the NEC Traffic Rules and comply with instructions from NEC and UK Games

Expo staff regarding vehicle movements at all times.

Drivers, watch out for pedestrians when driving near to or within the hall. Pedestrians,

watch out for vehicle movement at all times.

Vehicles may be directed to park outside the exhibition halls for unloading. No vehicles

will be allowed to enter the exhibition halls at any time.

Protective Clothing

The Initial Build period on Thursday 28th May 2026 starts at 09:00 and finishes at 21:00.

During this period, all personnel in the exhibition halls for any reason must wear a hi-vis vest.

During the remainder of the Build period and during the Restock and Breakdown periods,

all personnel loading or unloading vehicles must wear a hi-vis vest.

Suitable footwear should be worn at all times during the Build/Breakdown and Restock

periods. Open-toed shoes, sandals, flip-flops, etc. are not permitted. Loose clothing that

could be caught on moving items should be avoided.

Emergency Procedures

All accidents, incidents and near misses within the halls must be reported immediately

to the organiser and any outside the halls to the venue.

In case of emergency, do NOT call the emergency services. Instead, call the following

numbers:

- Fire 0121 767 3333 and give the location and nature of the incident

- Medical 0121 767 2222 and give the location and details of injuries sustained

NEC staff will assist you and arrange for all necessary assistance.

Special Permits

Hot Work (i.e. welding, etc.) requires a hot work permit from the venue. This must be

arranged in advance.

All forklift and vehicle movement required within and outside the halls must be notified

in advance to the organisers. The NEC Forklift Policy must be observed (copy available

on request).

Yes we do.

You can download a pdf of maps of the NEC, and NEC Maps of Hall 1 and Hall 2.

Imagine if the visitors arriving by road, air or rail pass by posters and banners promoting your games and products. Reach out to them by well placed media

Find out more in the NEC Media Pack