Friday 30 Jul - Sunday 1 Aug 2021

Press Area

This information is designed for Press, Media and Journalists attending the UK Games Expo.

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What is UK Games Expo?

UK Games Expo (UKGE) is the largest Hobby Games Convention in the UK - where all aspects of the gaming hobby are represented under one roof. In 2020 due to the pandemic the show moved from its usual home in the National Exhibition Centre (NEC), Birmingham to be online. This year we are running a physical show from Friday 30th July to Sunday 1st August 2021 at the NEC, Birmingham, in line with guidance from Public Health England.

UK Games Expo: Friday 30th July to Sunday 1st August 2021.

Press Pass Applications will reopen after June 2021 but will be dependant on the type of show we can run.

If we have to run a socially distanced show then it is unlikely for us to be able to issue Press Passes or free tickets of any sort as the reduced numbers will not make this viable.

If we can run a normal show then Press Passes will be processed as usual but after June 2021.

Please keep an eye on social media and this page for updates.

Basic Stats

  • Now in its 15th Year.
  • 45097 visitors over three days (25704 unique visitors).
  • 425+ Exhibitors (121 none UK).
  • Great mix of Hobby gamers and the family audience
  • The largest tabletop games show in the UK and 3rd largest in the world.

Visiting as members of the Press

Press Pass applications for UKGE 2021 should be open after June 2021 if we have capacity for free passes, if we do not then please do buy a ticket you can get it refunded if Press Passes become available.

If we have to run a socially distanced show then it is unlikely for us to be able to issue Press Passes or free tickets of any sort as the reduced numbers will not make this viable.

If we can run a normal show then Press Passes will be processed as usual but after June 2021.

Professional filming policy:

UKGE offers third party filming from On Table Top as part of our marketing packages at the show. More information on this can be found here:

https://media.ukgamesexpo.co.uk/prod/documents/UKGE_Online_Marketing_Pack_20202021v2.pdf

If you are a media company who wants to offer your services to UKGE Exhibitors to broadcast at the show, or you are an Exhibitor who wants your media company to broadcast from the Expo, then please get in touch with the organisers as there is a media fee to cover this:

[email protected]

As a media agency you will also require media passes to show you have been approved by the show organisers and have permissions to film and broadcast.

If you are simply filming on behalf of your social media channel to promote your time at the show then please apply for a Press Pass.

Press Assets:

As our Press we value your news, reviews and ability to reach and talk to our gaming and family audiences.

To make this more visually accessible please find below helpful UKGE and Virtually Expo assets for your articles:

UK Games Expo Logos:

Good to Go Logo: https://media.ukgamesexpo.co.uk/prod/images/Good_TO_GO_logo.original.png

More info on the Good To Go Certification can be found here.

Virtually Expo Logos:

Hashtags in use:

#UKGamesExpo

#PlayWithConfidence

#LifeIsBetterPlayingTogether