Friday 4 - Sunday 6 Jun 2027
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How do I get the best stand location?

How do we allocated stands and prioritise requests?

After each UKGE we start to plan the next one. Over the summer and autumn we will talk to Major and Associate Sponsors to see if they want to renew.

We then open formal enquiries about 2-3 weeks before Essen Spiel (Around 1st October). When we do that we mail shot the entire exhibitor listing over 1000 exhibitors.

We then aim to see face to face as many of you as we can at Essen Spiel or have email discussions to get in requests.

Those enquiries and any we take at Essen in person are all examined together.

On deciding on stand locations we use a priority system:

  1. Major Sponsors are placed first.
  2. Second choices of locations go to Associate Sponsors.
  3. Third choice is given to Supporting Sponsors.*
  4. *Zone Sponsors such as Family Zone etc have priority within their areas.
  5. General incumbent exhibitors.
  6. History with the show.
  7. Other bookings/ changes of location.

No final decision on locations are made until after we return from Essen Spiel and we look at all requests we have received.

So to answer your question the important thing is for you to

Either come see us at Essen Spiel ( Email Admin to book an appointment.)

Or

From 1st October, fill in an application in the Exhibit section by clicking here. On the link you can request your location and stand and make that clear to us.

When we return from Essen we look at all requests together and start to confirm bookings and sedn out invoices. This process can take us 4 to 6 weeks.

Please do not just email askng for a stand us as often these are missed. It is vital that an actual booking request is made. Please note that the enquiry system offers you the option of JUST GETTING A QUOTE (in which case we do not see this and are unaware of it. Do not tick this option if you wish us to process the booking.