IELLO

Founded in Nancy in 2004 by Cédric Barbé and Patrice Boulet, IELLO is now a world-renowned publisher and distributor of board games. The company has moved from distance selling of trading card games to wholesale distribution. In 2008, it diversified once again into the co-publishing of board games, a task that involves translating and adapting games to the French culture. In 2009, this new activity naturally gave rise to another: publishing its own games. In 2011, Richard Garfield, creator of the best-selling Magic: The Gathering card game, is bringing a wonderful wild game to IELLO in which you play as crazy monsters that joyfully smash each other’s to become the King of Tokyo. King of Tokyo since became IELLO’s best-selling game, with over a million copies sold worldwide.

In line with the desire to offer a rich and original catalogue, IELLO continues to develop the localisation and distribution of flagship titles, a long-standing activity for the brand, by stepping up its partnerships with other publishers, both French and international.

From party games to jigsaws, from cooperative games to strategy games, everyone can enjoy the IELLO universe. With more than a hundred games published, including more than 40 in-house creations, the French publisher based in Lorraine has become a major national and international player.