Waterstones proudly returns as Associate Sponsor at UKGE 2026

Waterstones is absolutely thrilled to be back for our fourth year of gaming fun at the UK Games Expo 2026, proudly returning again as associate sponsor for this ever-growing fixture in the gamer’s calendar. For the past year we have been working tirelessly with games publishers to make this an absolute dazzler of a weekend.

Drawn from Waterstones’ high street Games Flagships, our very special Games Experts will be on hand to walk you through those classic games you might know and exciting new exclusives you very possibly won’t! Simply set your coordinates for Stand 2-402 Waterstones Avenue for a universe of playable fun, with special demos and giveaways to make your visit even more unforgettable.

Along the way, you can even join Waterstones Plus to immediately claim 20% Off your first show purchase – an offer open to all Waterstones and Student Plus members – and to begin turning your purchases into earnings as you build your Plus Balance.

We can’t wait to see you there – in the meantime, check out https://www.waterstones.com/category/toys-games/games for our beautifully-curated online games shop, giving you a taste too of what our bookshops have on offer. Waterstones – the number one home for games on the high street!