Vallejo is one of the few brands that manufactures its own acrylic paints; in fact, it has been doing so for more than 50 years. This makes it a unique source of experience and knowledge of consumer needs. In another sense, Vallejo has been historically a brand that was, and remains, present in the creative processes of many artists and modelers, being on many occasions a “catalyst” for their inspiration.

The core axis of the brand strategy stems from its main values: Know-how, Proximity, Experience, and Quality. Vallejo is perceived as a company that is close to its customers, due mainly to its wide distribution network. That is why the company’s main challenge is to be close; really close, that is, to establish relationships with its audience that go beyond the merely commercial.