PRESS INFORMATION

Information and advice for attending the UKGE as a member of the press

Information for Press Attending UK Games Expo 2019

Skip direct to 'Applying a press pass'

This information is designed for Press, Media and Journalists attending the UK Games Expo.

General Media and Local Press

Download the Press Release(pdf)

Or as a Word document

Supporting material

You can also download a selection of images.

Finally here is an article on the history of UKGE

Policy on Filming and Photography at UK Games Expo

For the rules on photography and filming at UKGE please click here...

What is UK Games Expo?

UK Games Expo (UKGE) is the largest Hobby Games Convention in the UK - where all aspects of the gaming hobby are represented under one roof.

Basic Stats

When is it?

UK Games Expo is held on the weekend after the late May Bank Holiday. UKGE 2019 will be held on 31st May to June 2nd.

Where is it?

It is held in the UK's largest convention centre National Exhibition Centre (NEC), Birmingham. This year we will be using Hall 1& Hall 2 NEC and the NEC Hilton Hotel.

The Show Preview

There is a Show Preview on the evening of Thu 30th May. This is an opportunity for exhibitors to highlight their key games on show at UK Games Expo to interested Media and Retailers.
Find out more...

Press Facility

There is a small press room where Press Pass owners can access WIFI and use power sockets or just sit and write. This is in the offices of hall 2 - accessible through doors next to 2-T4.

Please be quiet whilst in the corridor outside the room as these offices contain the On TableTop Live Stream Rooms.

Locations:

Hall 1

This has at least 14000 sqm of trade space. Some of the key attractions include the Haba Family Zone, Playtest, Children's Roleplaying and the Games Quest Shop and Drop.

Hall 2

11,000 sqm. Half of this Hall is filled with even more exhibitors as well as a huge open gaming space and one part of our board game library. 
Many of the tournaments and championships take place in here.

Hall 3a

Using circa 2000 sqm. Home to our Bring and Buy as well as more tournaments and championships taking place in here.

Toute Suite (Just outside Hall 1)

Home of most of our Profantasy Seminar Track activities.

PIazza Suites (between Hall 1 and Hall 2)

Used for most of the Cartamundi Publisher Designer Track activities.

NEC Lakefront

The Viking living history village will be here.

Hilton Hotel

Meanwhile, 3500 sqm of space at the Hilton Hotel will remain the focus of the Roleplaying Game sessions, live entertainment and more open gaming space; with the entire Palace and Kings one huge open gaming space, allowing 2000+ gaming enthusiasts to sit and game. Also the UK Games Expo Food Festival will be here.

Getting between the Hilton and the NEC. The two venues are very close. It is about a 10 minute walk.

NEC Overview PDF

Accommodation

Be aware that the hotels in the area get very full during UK Games Expo. For details on accommodation in the area please visit our accommodation page.

Applying for a Press Pass

In principle we are happy to give press passes to TV, radio, Print Media, Podcasts, online magazines and You Tube channels who cover gaming particularly Hobby Gaming.

What we ask of you is one or more of the following:
In advance of UKGE, tell your followers you are attending, talk about us, say what you are planning to do.

When at UKGE, post photos on social media and tell people what you are doing.

Afterwards, write up some article / video about your experience at UKGE.

And most importantly, please remember to tag us in any social media posts before, during, and after. Our hashtag is #UKGamesExpo whilst @ukgamesexpo finds us on social media.

Qualification for a Press Pass

If you are a journalist for TV, radio, newspaper, magazine or online journal/podcast and wish to cover UK Games Expo please fill in this online application form.

There are fields for Facebook/ Twitter etc. If your main following is on You Tube or podcast please add that channel in the notes field so we can assess the suitability

We will then process your application and will arrange press passes for appropriate organisations. Further instructions will then follow.

Press Passes are collected on arrival from any ticket point at the Entrance to Hall 1 and Hall 2 on either THU afternoon between noon and 6pm (to allow you to attend the show preview) or during the show.

They will be held under your organisation name and your own name.

At peak times we will have a VIP/Press/Guest fast track queue at Hall 1.

IMPORTANT NOTICE: to facilitate the Show Preview contact data of attending Exhibitors is shared with Press and Retailers and vice versa under the legitimate interest rules for GDPR purposes. It is not shared with third parties.

Why might your application be accepted?

A UKGE press pass is intended for professional journalists and publications or serious hobby game enthusiast blogs and channels with a significant following.

We would generally expect your publication or site to have existed for at least 2 years.

At least one of your sites/ social media accounts etc should have a significant number of followers, likes or subscribers (in the order of several hundreds at least).

You should generally have evidence of frequent and regular content or output.

If your site has mixed content e.g. Geek Culture or computer games as well as hobby games we would expect that posts relating to gaming represented at least a third of your content.

There should be evidence of significant engagement with your site. (Comments, shares etc)

It should be clear to us that your purpose in attending is to cover the UK Games Expo widely and extensively.

Why might your application be rejected?

The most likely reasons are one or more of these:

Your publication or site has not existed for long.

Your sites have a low number of followers, likes or subscribers.

There is little evidence of significant engagement with your site. (Comments, shares etc)

Posts and articles are infrequent, off topic or perhaps poorly written.

Posts portray the gaming hobby in negative light.

Tabletop gaming content features only rarely on your site.

It appears to us that your purpose in attending is not related to journalistic activity.