Friday 21 - Sunday 23 Aug 2020
User Menu UK Games Expo

Press Pass Application

Applying for a Press Pass

In principle we are happy to give press passes to TV, radio, Print Media, Podcasts, online magazines and You Tube channels who cover gaming particularly Hobby Gaming.

What we ask of you is one or more of the following:
In advance of UKGE, tell your followers you are attending, talk about us, say what you are planning to do.

When at UKGE, post photos on social media and tell people what you are doing.

Afterwards, write up some article / video about your experience at UKGE.

And most importantly, please remember to tag us in any social media posts before, during, and after. Our hashtag is #UKGamesExpo whilst @ukgamesexpo finds us on social media.

Qualification for a Press Pass

If you are a journalist for TV, radio, newspaper, magazine or online journal/podcast and wish to cover UK Games Expo please click the above button to fill in our application form.

There are fields for Facebook/ Twitter etc. If your main following is on You Tube or podcast please add that channel in the notes field so we can assess the suitability

We will then process your application and will arrange press passes for appropriate organisations. Further instructions will then follow.

Press Passes are collected on arrival from any ticket point at the Entrance to Hall 1 and Hall 2 on either THU afternoon between noon and 6pm (to allow you to attend the show preview) or during the show.

They will be held under your organisation name and your own name.

At peak times we will have a VIP/Press/Guest fast track queue at Hall 1.

IMPORTANT NOTICE: to facilitate the Show Preview contact data of attending Exhibitors is shared with Press and Retailers and vice versa under the legitimate interest rules for GDPR purposes. It is not shared with third parties.

Why might your application be accepted?

A UKGE press pass is intended for professional journalists and publications or serious hobby game enthusiast blogs and channels with a significant following.

We would generally expect your publication or site to have existed for at least 2 years.

At least one of your sites/ social media accounts etc should have a significant number of followers, likes or subscribers (in the order of several hundreds at least).

You should generally have evidence of frequent and regular content or output.

If your site has mixed content e.g. Geek Culture or computer games as well as hobby games we would expect that posts relating to gaming represented at least a third of your content.

There should be evidence of significant engagement with your site. (Comments, shares etc)

It should be clear to us that your purpose in attending is to cover the UK Games Expo widely and extensively.

Why might your application be rejected?

The most likely reasons are one or more of these:

  • Your publication or site has not existed for long.
  • Your sites have a low number of followers, likes or subscribers.
  • There is little evidence of significant engagement with your site. (Comments, shares etc)
  • Posts and articles are infrequent, off topic or perhaps poorly written.
  • Posts portray the gaming hobby in negative light.
  • Tabletop gaming content features only rarely on your site.
  • It appears to us that your purpose in attending is not related to journalistic activity.